Barilla - Passive Cooking

 

Awards:

Cannes Lions - Bronze. Innovation 

Cannes Lions - Bronze. Brand Experience & Activation 

Cannes Lions - 3 Shortlists: Brand Experience & Activation, Direct

Golden Drum - Grand Prix. Sustainable Business Solutions 
Golden Drum - Silver. Integrated Engagement 

Golden Drum - Silver. Integrated Engagement

Golden Drum - Silver. Social Good 

Golden Drum - Silver. Social Good 
Golden Drum - Bronze. Game Changer 
LIA - Gold. Transformative Business Impact 
LIA - Bronze. Ambient & Activation 

Eurobest - Gold. Brand Experience & Activation
Eurobest - Bronze. Brand Experience & Activation 

Art Directors Club Italy - Gold. Creative Effectiveness and Media 
Art Directors Club Italy - Gold. Promo & Direct 
Art Directors Club Italy - Silver. Digital&Mobile - Social&Influencer 
Art Directors Club Italy - Silver. PR 
Art Directors Club Italy - Silver - Film/Integrated 
Art Directors Club Italy - Bronze. Digital&Mobile - Social&Influencer 
Art Directors Club Italy - Barilla Best Client of 2023

Clio Awards - Gold. Public Relations
Clio Awards - Silver. Experience/Activation
Clio Awards - Bronze. Public Relations

Andy - Gold. Reset

The One Show - Silver. Direct Marketing
D&AD - 3 Shortlist (Creative Transformation, Integrated, Direct)

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Credits:

PUBLICIS ITALY
Global chief creative officer Publicis WW: Bruno Bertelli
CCO Publicis Italy: Cristiana Boccassini
CCO Publicis Italy: Mihnea Gheorghiu
Global executive creative director: Riccardo Fregoso
Global executive creative director: Selim Unlusoy
Global executive creative director: Andrey Tyukavkin
Associate creative director: Stefano Zanoni
Associate creative director: Roberto Ardigò
Associate creative director: Fernando Dominguez
Associate creative director: Giulio Frittaion
Head of strategy: Niccolò Rigo
Senior digital strategist: Margherita Tuvo
Senior experience strategist: Antonio Jorgaqi
Global client service director: Simona Coletta
Group client service director: Federica Papetti
Account supervisor: Roberta Di Ponzio
Account executive: Giovanni Spadola
Global head of PR and communication: Isabella Cecconi
Digital pr manager: Carol Verde
Head of social and content: Valentina Salaro
Senior content manager: Vincenzo Di Carlo
Social media manager: Nicolò Russo
Chief creation officer: Francesca Zazzera
Head of video production: Anna Sica
Producer: Arianna Messina
Head of digital production: Vittorio Cafiero
Digital project manager: Ornella Scarparo
Head of creative technology: Mauro Mazzei
Digital designer: Federica Muscillo
Production and print managers: Tina Paolella, Daniela Inglieri
Progress managers: Elisa Petrone, Alessia Cornali, Silvia Bozzari

 

TOILET PAPER
Creative direction & photography: Toilet Paper Magazine
Art director: Antonio Colomboni
Set designer: Michela Natella
Set designer assistant: Giulia Varisco
Stylist: Elisa Zaccanti
Stylist assistant: Bianca Luini
Hair & make up: Lorenza Zavatta
Video director: Caterina Viganò
Video assistant: Tommaso Fenu
Compositing and color correction: Isabella Fornasiero
Ph. assistant 1: Andrea Ceppi
Ph. assistant 2: Matilde Martino
Producer: Stefania Biliato
Prod. assistant: Dina Murati
Prod. assistant: Antonio Ordan
Post produzione foto: Anna Tallone

Device Creative Technology
 

LE GARAGE

Video post production: Prodigious
Producer: Alfredo Beretta
Editor: Andrea Otto
Editor: Enrico Munarini
Editor: Tommaso Bianchi

 

MUSIC
Title: Big Kahuna
Author: Werner Tautz
Master: Extreme Music
Music company: Extreme Music
Publisher: Extreme Music

Audio post: Screenplay 
Sound Engeneer: Daniele Sola

Device design
Robilant Associati

 

CABINAA
Production company: CABINAA
Co-founder: Gianmarco Prizzi
Co-founder: Marco Miscioscia
Head of engineering: Bruno Luziatelli

 

PR STRATEGY
MSL