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Heineken - Bar Experience

Publicis / Le Pub, 2022

 

Awards:

Cannes Lions - 1 Bronze. Direct

Cannes Lions - 4 Shortlists: Creative B2B, Creative Business Transformation, Social&Influencer

Golden Drum - Gold. Social Good 
Golden Drum - Silver. Sustainable Business Solutions 
LIA - Gold. Transformation Business Impact 
LIA - Gold. Ambient & Activation 

LIA - Gold. Creativity in B2B
LIA - Silver. Transformative Business Impact 

LIA - Silver. Non traditional 

LIA - Bronze. Non traditional 

LIA - Bronze. Integration 

Eurobest - Silver. Direct

Eurobest - Bronze. Brand Experience & Activation

Eurobest - Bronze. Creative Business Transformation

Eurobest - Bronze. Social & Influencer

Credits:

Global CCO Publicis WW: Bruno Bertelli

CCO: Cristiana Boccassini, Mihnea Gheorghiu

Global ECD: Eoin Sherry, Andrey Tyukavkin

Creative Director: Guy Lewis

Ass. Creative Directors: Giulio Frittaion, Fernando Dominguez

Art Director: Giulia Trimarchi

Copywriter: Gian Marco Panichelli

Strategy: Monica Radulescu, Alex Moore, Antonio Jorgaqi

Business Director: Elianne Vermeulen

Senior Global Account Manager: Alice Galliné

Chief Creation Officer: Francesca Zazzera

Head of TV: Mariella Maiorano 

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