Heineken - Bar Experience

Publicis / Le Pub, 2022

Awards:

Cannes Lions - Gold. PR 

Cannes Lions - Silver. Brand Experience & Activation 

Cannes Lions - Bronze. Creative Strategy 

Cannes Lions - Bronze. Direct

Cannes Lions - 10 Shortlists: Creative B2B, Creative Business Transformation, Social&Influencer, Brand Experience & Activation, PR, Creative Strategy

D&AD - Wood. Direct 

D&AD - 4 Shortlist. Creative Transformation, PR, Experiential 

Golden Drum - Gold. Social Good 
Golden Drum - Silver. Sustainable Business Solutions 
LIA - Gold. Transformation Business Impact 
LIA - Gold. Ambient & Activation 

LIA - Gold. Creativity in B2B
LIA - Silver. Transformative Business Impact 

LIA - Silver. Non traditional 

LIA - Bronze. Non traditional 

LIA - Bronze. Integration 

Eurobest - Silver. Direct

Eurobest - Bronze. Brand Experience & Activation

Eurobest - Bronze. Creative Business Transformation

Eurobest - Bronze. Social & Influencer

Eurobest - 2 Shortlists. Creative Strategy

The One Show - Gold. B2B

The One Show - Silver. B2B

The One Show - 4 Shortlist (B2B and Integrated)

Clio Awards - Bronze. Direct
Clio Awards - Bronze. Experience/Activation
Clio Awards - Bronze. Creative Business Transformation
Clio Awards - Shortlist. Creative Business Transformation

Andy's - Gold. Reset

Andy's - Gold. Idea

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Credits:

Global CCO Publicis WW: Bruno Bertelli

CCO: Cristiana Boccassini, Mihnea Gheorghiu

Global ECD: Eoin Sherry, Andrey Tyukavkin

Creative Director: Guy Lewis

Ass. Creative Directors: Giulio Frittaion, Fernando Dominguez

Art Director: Giulia Trimarchi

Copywriter: Gian Marco Panichelli

Strategy: Monica Radulescu, Alex Moore, Antonio Jorgaqi

Business Director: Elianne Vermeulen

Senior Global Account Manager: Alice Galliné

Chief Creation Officer: Francesca Zazzera

Head of TV: Mariella Maiorano 

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