Heineken - Bar Experience
Publicis / Le Pub, 2022
Awards:
Cannes Lions - 1 Bronze. Direct
Cannes Lions - 4 Shortlists: Creative B2B, Creative Business Transformation, Social&Influencer
Golden Drum - Gold. Social Good
Golden Drum - Silver. Sustainable Business Solutions
LIA - Gold. Transformation Business Impact
LIA - Gold. Ambient & Activation
LIA - Gold. Creativity in B2B
LIA - Silver. Transformative Business Impact
LIA - Silver. Non traditional
LIA - Bronze. Non traditional
LIA - Bronze. Integration
Eurobest - Silver. Direct
Eurobest - Bronze. Brand Experience & Activation
Eurobest - Bronze. Creative Business Transformation
Eurobest - Bronze. Social & Influencer
One Show - Silver
Clio Awards - Bronze. Direct
Clio Awards - Bronze. Experience/Activation
Clio Awards - Bronze. Creative Business Transformation
Clio Awards - Shortlist. Creative Business Transformation
Credits:
Global CCO Publicis WW: Bruno Bertelli
CCO: Cristiana Boccassini, Mihnea Gheorghiu
Global ECD: Eoin Sherry, Andrey Tyukavkin
Creative Director: Guy Lewis
Ass. Creative Directors: Giulio Frittaion, Fernando Dominguez
Art Director: Giulia Trimarchi
Copywriter: Gian Marco Panichelli
Strategy: Monica Radulescu, Alex Moore, Antonio Jorgaqi
Business Director: Elianne Vermeulen
Senior Global Account Manager: Alice Galliné
Chief Creation Officer: Francesca Zazzera
Head of TV: Mariella Maiorano