Happy, hungry, rich.
Blond inside, oxygenated outside. I like having fun, dancing on tables, reading books.
I have visited 50 countries, lived in 6 cities and studied 6 languages.
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Born in Rome in 1984. I started working at Saatchi & Saatchi in 2011. I grew up in Leo Burnett Torino,
the creative hub of FCA and then opened an agency that failed with the arrival of covid-19.
I rose through the ranks at Alkemy making it the Best Italian Agency at the Art Directors Club and then matured at Publicis LePub helping to make it the Number 1 Agency in the world in 2022 and 2023.
In March 2023 I started my career as Executive Creative Director at Dentsu Creative where I still work today.
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In my 13-year career in advertising I have won 200 awards among the world's most important festivals
and 12 Cannes Lions with 9 different projects.
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AWARDS:
2024
Cannes Lions - Gold. PR (Bar Experience)
Cannes Lions - Silver. Brand Experience & Activation (Bar Experience)
Cannes Lions - Bronze. Creative Strategy (Bar Experience)
Cannes Lions - 6 Shortlist. Creative Strategy, Brand Experience, PR (Bar Experience)
D&AD - Bronze + 1 Shortlist (Bar Experience)
D&AD - 3 Shortlist (Passive Cooking)
Andy's - Gold. Idea (Bar Experience)
Andy's - Gold. Reset (Bar Experience)
Andy's - Gold. Reset (Passive Cooking)
Clio Awards - Bronze. Direct (Bar Experience)
Clio Awards - Bronze. Experience/Activation (Bar Experience)
Clio Awards - Bronze. Creative Business Transformation (Bar Experience)
Clio Awards - Shortlist. Creative Business Transformation (Bar Experience)
Clio Awards - Gold. Public Relations (Passive Cooking)
Clio Awards - Silver. Experience/Activation (Passive Cooking)
Clio Awards - Bronze. Public Relations (Passive Cooking)
Eurobest - 2 Shortlists. Creative Strategy (Bar Experience)
Golden Drum - Bronze. Motion Craft: Direction (Summer Hit Symptoms)
Golden Drum - Bronze. Motion Craft: Casting (Summer Hit Symptoms)
Golden Drum - Shortlist. Motion Craft: Sound, Design & Adapted Music (Summer Hit Symptoms)
Cresta Awards - Bronze. Outstanding Cinematography in a Commercial (MSC - For a Greater Beauty)
Cresta Awards - Bronze. Film Craft: Emerging Director (Summer Hit Symptoms)
Cresta Awards - Bronze. Film Craft : Use of Music (Summer Hit Symptoms)
100 Best Art Directors of the world - The Drum Best World Creative Ranking 2024
Art Directors Club Italy - Gold. Promo & Direct (Summer Hit Symptoms)
Art Directors Club Italy - Silver. Film Craft (MSC - For a Greater Beauty)
Epica Awards - Shortlist. Online Services (Summer Hit Symptoms)
Epica Awards - Shortlist. Best use of Music (Summer Hit Symptoms)
Clio Music - Bronze. Best Use of Music in Adv (Summer Hit Symptoms)
L'Italia che comunica - Gold. Social Media & Content Creator (Summer Hit Symptoms)
L'Italia che comunica - Silver. Design (Summer Hit Symptoms)
Best Second Network of the Year
President of the Print & Outdoor Category at Art Directors Club Italy
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2023
Cannes Lions - Bronze. Innovation (Passive Cooking)
Cannes Lions - Bronze. Brand Experience & Activation (Passive Cooking)
Cannes Lions - Bronze. Direct (Bar Experience)
Cannes Lions - 7 Shortlists (Passive Cooking and Bar Experience)
Golden Drum - Grand Prix. Sustainable Business Solutions (Passive Cooking)
Golden Drum - Gold. Social Good (Bar Experience)
Golden Drum - Silver. Sustainable Business Solutions (Bar Experience)
Golden Drum - Silver. Integrated (Passive Cooking)
Golden Drum - Silver. Engagement Direct (Passive Cooking)
Golden Drum - Silver. Engagement Public & Community Relations (Passive Cooking)
Golden Drum - Silver. Social Good (Passive Cooking)
Golden Drum - Bronze. Game Changer (Passive Cooking)
LIA - Gold. Transformation Business Impact (Bar Experience)
LIA - Gold. Ambient & Activation (Bar Experience)
LIA - Gold. Creativity in B2B (Bar Experience)
LIA - Gold. Transformative Business Impact (Passive Cooking)
LIA - Silver. Transformative Business Impact (Bar Experience)
LIA - Silver. Non traditional (Bar Experience)
LIA - Bronze. Non traditional (Bar Experience)
LIA - Bronze. Integration (Bar Experience)
LIA - Bronze. Ambient & Activation (Passive Cooking)
The One Show - Gold. B2B (Bar Experience)
The One Show - Silver. B2B (Bar Experience)
The One Show - 4 Shortlist (B2B and Integrated) (Bar Experience)
The One Show - Silver. Direct Marketing (Passive Cooking)
Eurobest - Silver. Direct (Bar Experience)
Eurobest - Bronze. Brand Experience & Activation (Bar Experience)
Eurobest - Bronze. Creative Business Transformation (Bar Experience)
Eurobest - Bronze. Social & Influencer (Bar Experience)
Eurobest - Gold. Brand Experience & Activation (Passive Cooking)
Eurobest - Bronze. Brand Experience & Activation (Passive Cooking)
Art Directors Club Italy - Gold. Creative Effectiveness and Media - Cultural Insight (Passive Cooking)
Art Directors Club Italy - Gold. Promo & Direct (Passive Cooking)
Art Directors Club Italy - Silver. Digital&Mobile - Social&Influencer (Passive Cooking)
Art Directors Club Italy - Silver. PR (Passive Cooking)
Art Directors Club Italy - Silver - Film/Integrated (Passive Cooking)
Art Directors Club Italy - Bronze. Digital&Mobile - Social&Influencer (Passive Cooking)
Art Directors Club Italy - Barilla, Best Client of 2023
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2022
Cannes Lions - Silver. Direct (Boycott Ads)
Cannes Lions - Bronze. Mobile (Boycott Ads)
Cannes Lions - Bronze. Brand Experience & Activation (Boycott Ads)
Cannes Lions - 6 shortlist. Media, Creative B2B (Boycott Ads)
Diente, Círculo de Creatividad Argentina - Gold. Digital (Boycott Ads)
Diente, Círculo de Creatividad Argentina - Gold. Social Activation (Boycott Ads)
Diente, Círculo de Creatividad Argentina - Gold. Mobile (Boycott Ads)
Diente, Círculo de Creatividad Argentina - Silver. Real Time Response (Boycott Ads)
Diente, Círculo de Creatividad Argentina - Silver. Interactive (Boycott Ads)
Diente, Círculo de Creatividad Argentina - Silver. Sponsorship (Boycott Ads)
Diente, Círculo de Creatividad Argentina - Silver. Digital Campaign (Boycott Ads)
Diente, Círculo de Creatividad Argentina - Mention. Use of Data (Boycott Ads)
Diente, Círculo de Creatividad Argentina - Mention. Promo&PR Activation (Boycott Ads)
LIA - Bronze - Digital (Boycott Ads)
​Eurobest - 3 Shortlist, Brand Experience & Activation, Mobile, Direct (Boycott Ads)
Lapiz de Platino - Bronze. Digital, (Boycott Ads)
Lapiz de Platino - Bronze. Media (Boycott Ads)
ADC*E - Gold, Integrated & Innovation, Branded Content (Carebonara)
ADC*E - Silver, Film & Audio/Craft - Direction, Photography & Editing (Carebonara)
ADC*E - Bronze, Film & Audio - Online Videos (Carebonara)
ADC*E - Bronze, Brand Experience - PR (Carebonara)
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2021
Art Directors Club Italy - Gran Prix (Carebonara)
Art Directors Club Italy - Gold. Craft - Production Design (Carebonara)
Art Directors Club Italy - Gold. Craft - Direction of Photography (Carebonara)
Art Directors Club Italy - Gold. Film - Other screens (Carebonara)
Art Directors Club Italy - Gold. Film - Long video (Carebonara)
Art Directors Club Italy - Gold. PR (Carebonara)
Art Directors Club Italy - Silver. Digital & Mobile (Carebonara)
Art Directors Club Italy - Silver. Craft (Carebonara)
Art Directors Club Italy - Best Use of YouTube (Carebonara)
New York Festivals - Gold. Branded Content (Carebonara)
New York Festivals - Silver. Craft / Cinematography (Carebonara)
New York Festivals - Silver. Branded Content/Entertainment: Discipline | Film Online (Carebonara)
New York Festivals - Finalist Best Use | Made for Online (Carebonara)
Clio Awards - Bronze. Film - 5 minutes and over (Carebonara)
LIA - 1 Bronze. Branded Content (Carebonara)
LIA - 1 Bronze. Online film (Carebonara)
Lovie Awards - Gold. Video (Carebonara)
Lovie Awards - 2 Silver. Video (Carebonara)
Juror at New York Festivals
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2020
New York Movie Awards - Official selection (The Quarantine Effect)
Los Angeles Lift-Off Film Festival - Official selection (The Quarantine Effect)
Melbourne Lift-Off Film Festival - Official selection (The Quarantine Effect)
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2018
Art Directors Club Italy - Bronze. Radio/Copywriting (Traduttore automatico - Jingle Bells)
Art Directors Club Italy - Bronze. Radio/Copywriting (Traduttore automatico La Cucaracha)
Art Directors Club Italy - Bronze. Radio/Copywriting (Traduttore automatico - O Tannenbaum)
Key Awards - 1 Gold (Missing Parts)
Interactive Key Awards - 1 Gold (Missing Parts)
GrandPrix - 1 Gold (Missing Parts)
GrandPrix - 1 Gold (Missing Parts)
New York Festivals Special Award (Missing Parts)
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2017
Cannes Lions - 1 Film Shortlist (Missing Parts)
Cannes Lions - 1 Promo&Activation Shortlist (Missing Parts)
Eurobest - 1 Glass Shortlist (Missing Parts)
Art Directors Club Italy - 1 Bronze Direct (Missing Parts)
Art Directors Club Italy - 1 Bronze PR (Missing Parts)
Art Directors Club Italy - 1 Bronze Cyber (Missing Parts)
Art Directors Club Italy - 1 Bronze Film (The Stork)
Art Directors Club Italy - 1 Film Shortlist (Chuck Norris - Toolbox)
NC Awards - 1 Gold. Viral Video (Missing Parts)
NC Awards - 1 Gold. Facebook Best Creativity (Missing Parts)
NC Awards - 1 Gold. Facebook Best use of video (Missing Parts)
NC Awards - 1 Bronze. Facebook Podio (Missing Parts)
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2016
Cannes Lions - 1 Bronze Lion. Promo & Activation (Baby Night)
Eurobest - 1 Bronze (Baby Night)
Eurobest - 2 Shortlist (Baby Night)
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2015
Cannes Lions - 1 Bronze Lion. (The Special Proposal)
Art Directors Club Italy - 1 Bronze. Promo & Activation (Baby Night)
Art Directors Club Italy - 1 Bronze. Direct (Baby Night)
Art Directors Club Italy - 1 Bronze. Direct (The Special Proposal)
Art Directors Club Italy - 1 Bronze. PR (The Special Proposal)
Art Directors Club Italy - 1 Shortlist (Baby Night)
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2014
Cannes Lions - 1 Shortlist. Promo & Activation (Trace Your Road)
Cannes Lions - 1 Shortlist. Direct (Trace Your Road)
Art Directors Club Italy - 1 Silver. Apps, Games, Mobile (Trace Your Road)
Art Directors Club Italy - 1 Silver. Direct (Trace Your Road)
Art Directors Club Italy - 1 Bronze. Promo & Activation (Trace Your Road)
Art Directors Club Italy - 1 Bronze. Outdoor: Out of home (Trace Your Road)
Art Directors Club Italy - 2 Shortlists (Trace Your Road)
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2013
YOUNG LIONS - ADCI - Gold. Film (The Layoff)
Art Directors Club Italy - 1 Bronze. Promo & Activation (120 Heartbeats)
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2012
YOUNG LIONS - ADCI - Silver. Print (George Clooney)
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2011
Socially Correct Competition - 1st place (as a student)
Spot School Award - 3rd place (as a student)
